Sampling Tilda Steamed Basmati for two weeks! I have just returned from a fantastic week or so, where I met thousands of you at the International Women’s Shows in Toronto and Quebec City.

Tilda Steamed Basmati

Trying to keep up with demand!

All you consumers certainly kept us busy!  In Toronto security came to the Tilda Steamed Basmati booth because the crowds were so large! (The security team saw the crowd was friendly and that the reason was the popularity of our rice. One of them even bought a pack of six for herself, telling me that it was just what she needed when she got home and wanted a quick but great quality side dish!)

In Quebec City, the crowds were so large that the only way we could cope was to get help from the very helpful Patak team in the next booth to ours.

We were sampling two of the four variants of Tilda Steamed Basmati Rice; the mushroom and the pilau flavour. It was interesting to see that both Pilau and Mushroom were as popular as each other for the tasting samples. To be honest we lost count of the number of coupons we gave away. You must make sure you use them. Try not to put them in a drawer until after their expiry date (which is what I keep doing!)

Tilda Steamed Basmati

Sonia Sache with a Toronto Rice Lover

In Toronto we asked you to evaluate Tilda Steamed Basmati against “a-well-known-competitor-in-an-orange-pack” – you know the one!!

Anyway it wasn’t a very scientific taste challenge, as we were so busy, but more than 90% of you preferred Tilda Steamed Basmati. It did not surprise me as we have had similar results around the world. That’s why you voted us the Best New Product in 2014 in the rice category.


There was one thing that surprised me during the shows. A lot of people were not sure where to buy Tilda Steamed Basmati Rice. Either you were not sure which stores stocked it, of you could not find it in store. As I say, this was a surprise as we are selling a lot of Tilda Steamed Basmati in a lot of stores. So, follow this link to find out where Tilda Steamed Basmati is stocked! If you cannot find it in your particular store make sure that you check out the “Side Dish” aisle as many retailers put Tilda Steamed Basmati rice in that section rather than the general rice area.

So a great few days, great fun, great rice.

Thanks to all who came and see you next year!

 Canada_GroupV2 copy