Canadian Living 2014 Best New ProductThe 2014 Best New Product Award Winners have been announced. Tilda Steamed Basmati Rice was voted the best rice product for 2014.

More than 90,000 Canadians chose 2014’s best new products in Canada’s largest consumer study. Now it its eleventh year, the BNPAs are Canada’s largest and most credible consumer-packaged goods (CPG) awards program. This year, Canadians voted 88 products as winners in the Food & Beverage, Health & Beauty, Household and Kids categories.

Winning products were 100% determined by the feedback of the more than 90,000 Canadians who participated in Canadian Shopper Study.

Published in Canadian Living, the survey gives consumers the opportunity to vote for the best new product introductions into Canada.

“The Best New Product Awards are 100% consumer voted. It’s the real People’s Choice Awards for products we buy everyday,. When shoppers purchase a Best New Product Award winner it means that they’re buying a product that has been tried and endorsed by thousands of Canadians just like them.” 

Robert Levy, President and CEO of BrandSpark International and Founder of the BNPAs


Tilda Steamed Basmati is very proud to have won the rice category.Best New Product 2014

Tilda  only introduced Tilda Steamed Basmati Rice into Canada in June 2013.  To be voted as the best new product in the rice category in Canada shows that Tilda Steamed Basmati will be as popular here as it is around the world.

The products are partly steamed (which is a really natural cooking method). Then all we have to do is complete the steaming by putting the pack into the microwave for two minutes. It really is as easy as that. Its quick convenient and foolproof. Perhaps most important of all, its still exactly the same high quality Basmati as it ever was. Cooking Basmati rice has never been easier.

The Best New Product Awards logo is a trademark of Best New Product Awards Inc., used under license.