The Grocer Branded Excellence Awards recognise the most outstanding products across the industry, and provide valuable feedback through a rigorous judging process, from both consumers and industry experts.
The panel of consumers was nationally representative, and all were invited to gave their opinion of the look, feel, taste and value for money that the products offered. We are therefore delighted that our Tilda Pure Basmati 1kg was announced as the Winner of The Rice, Noodles and Pasta category beating off competition from 6 other entrants. Celebrity chef, Jean-Christof Novelli was the awards guest host. Our Tilda Pure Basmati was commended for having… “unique and intriguing packaging”, and said to be “a premium product of superior quality” This is the second year in a row that we have won, last year the award was given to our Tilda Steamed Pure Basmati, with our Tilda Steamed Pilau Basmati being the highly commended finalist.